O2nxt - Services
SOCIAL MEDIA: ENABLING AND INNOVATING NEW BUSINESS MODELS
In today’s rapidly evolving and increasingly complex world, marketing is about relationships, not messages. Strong audience relationships and advocacy, essential to success, have their roots in audience engagement.
The social web is the largest open customer and shareholder base available and the most important place to seek insights and feedback, audience mind share and audience acquisition.
Every business executive and manager needs to understand how to deal with the social web and develop a social media strategy. Social media must be a critical component of a business’s relationship building initiatives with varied stakeholder groups. In a world where multitudes are publishing and seeking information, it's essential for companies to begin to join the digital publishing revolution by becoming the media. After all, if you don't help define yourself with compelling content, others will do it for you, including your competitors.
Social Media Marketing
The emergence, proliferation, and ubiquity of the Internet have not only transformed businesses, but also altered the relationship between the business, customer and shareholder. Recent advances in technology have helped to migrate this relationship to an interactive level where technology contributes to brand building by creating and sustaining a long-term relationship with the customer. Media fragmentation and customer indifference to traditional marketing tools are forcing businesses to seek new opportunities so the marketing message not only captures customers' and shareholders’ attention, but also tries to engage them with the company.
Like traditional marketing, Social Media Marketing shares the same branding and messaging goals, but differs in its execution. Social Media Marketing, or SMM, is a form of Internet/Web2.0 Marketing conducted through the many social outlets and opportunities present on the Internet, including social networks, communities, blogs, forums and other emerging forms of online media.
Unlike traditional marketing, Social Media Marketing takes a much more subtle approach because any activity in this arena must be catered to the community-based nature of the social outlet that it serves. An effective SMM campaign must stimulate interest and participation from its target audience without breaking the bonds of consumer trust.
O2NXT understands the unique challenges of the nature of SMM and develops strategies customized specifically for each client entering the social web scene. O2NXT clients are at the forefront of the social media revolution.
Social Media Marketing Benefits
Social Media Marketing is designed for companies looking to embrace Web 2.0 marketing best practices and to extend their traditional marketing and investor relations campaigns.
There are many benefits to Social Media Marketing; we consider the following to have the most potential to impact your company:
- Expand Online Reach & Brand Awareness
- Links
- Enhance Reputation Management
- Improve Universal Search Performance
Often you hear about the term search engine optimization or SEO. While SEO has everything to do with how search engines view your site, SEO is just one part of the areas that Social Media Marketing incorporates in its activities – its all about how groups of Web users view your site, you blog, your company, it’s executive team and your products and services.
We at O2NXT have a truly unique approach because we understand the internet, technologies, the value of traditional media, traditional marketing and sales. We deeply understand the impact of the digital, word-of-mouth and social environments which must be harnessed. Our strategists and planners are trained in the old and new. We believe that it is our respect for, and depth of experience in, the traditional disciplines coupled with our leadership in new areas of digital connectedness and social marketing, that enables us to recommend the right balance of new media to achieve our clients’ business goals.
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